Innovation as second nature

SFR is not only the leading mobile broadband network and the largest alternative broadband internet platform, but also the leading operator to have launched 3G/3G+, total unbundling in France, the 3G+ internet key and unlimited legal music downloads to PC.

SFR’s innovation is at the heart of products and services and is always focussed on customers. Its priority is to provide new experiences which are simple and intuitive.
In November 2009, the event “SFR Player” invited to take a look at digital innovation.
SFR guests could test current and future innovations through 4 different dimensions: the individual, the community, the city, sharing digital worlds. This was the opportunity to discover preview demonstrations.
> To watch the event SFR Player in video

Developing innovation, along with the strategy of local and global partnerships, customer proximity and the policy of engagement are all attributes which make SFR a genuinely unique operator, recognized as one of the most innovative in Europe.